Darkin Architects
See how we gained more leads than ever within a 3 month period
Darkin Architects are award winning residential, commercial and industrial architects based in South Wales. They use innovative technologies to stay ahead of the curve and help the future of the industry by mentoring at Welsh School of Architecture.
“Going into lockdown was an uncertain time for our business. The number of enquires we were receiving fell off a cliff, several jobs were put on stop by our clients and as a consequence we had to furlough members of the team who had nothing to do at that time.
The ray of hope during this dark time was Tom from Elevation 1618. We engaged with Tom to help us get more enquiries. Tom was friendly, professional and always did what he said he would. He also didn’t baffle me with technobabble!
Having discussed with Tom the kinds of work we wanted, Tom analysed our web presence and produced an incredibly detailed report and an action plan to change it. The action plan had 15 key tasks we needed to do with our website, and we started immediately. Having undertaken the first 4 or 5 of these we immediately started to see an uptake in enquiries and this continues to this day. We’re now at a level of enquiries we’ve never seen before and also have the highest number of live projects we’ve ever had!
Over and above that, these enquiries are exactly the kinds that we wanted. Engaging with Tom is like making a wish and having it granted; and we didn’t even finish working through the list of actions we were given.
Not only have we taken the furloughed team back full time, but we’ve opened a new office, hired a new team member and have been interviewing for more people to join us.
Be careful what you wish for – Tom’s SEO magic will keep you very busy!”
David Llewelyn Darkin – Darkin Architects
Top 3 positions in Google for the most competitive local terms
More enquiries generated than ever before
Prompted a recruitment drive to cope with the extra work
Challenges
When we started work with Darkin Architects they were languishing far down in the search results with a nice site that had not focused on performance when it was launched.
There was a lot of content in place but without the kind of research driven targeting that would help the business get found by the right people.
We also began during the outbreak of COVID-19, so David was working with a skeleton staff without much capacity to update a huge amount of things on the website.
What We Did
When we began work, our first activity was a thorough analysis of the market place and what the audience was searching for.
Once we had this information we set about optimising the site for the right things, alongside an in-depth technical audit to highlight any key issues that would be holding the site back.
After this was in place, we moved our focus to gaining links and coverage on powerful third-party websites that would act as ‘votes of recommendations’ in Google’s eyes and help to push the site higher in its ranking results.
Results
We saw an incredible leap forward in performance as we implemented the changes, with the site launching on to the top half of page 1 for a wide variety of the top terms the target audience was searching for.
You can see some examples below amongst the many phrases that we saw improve:
architects cardiff – #62 to #2
cardiff architects – #53 to #2
architects south wales – #85 to #9
architects wales – #74 to #16
cardiff city council planning applications – #74 to #9
cardiff architects residential – #38 to #1
house extension architects cardiff – #23 to #7
The client also reported a sharp rise in enquiries after we started work, with an all time high in enquiries in July/August and a XXX% increase on the same time last year.
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