See how we took MDG to page 1 for lucrative terms within 3 months
MDG architects is an RIBA registered architect focusing on commercial and residential projects in the Midlands that contribute positively to their surrounding environment.
“We’ve been delighted with the work Elevation1618 has done for us. We’ve seen a fantastic step forward in performance in the search results and this has led to enquiries coming in that are exactly the kind we’re looking for.
Tom and the team have been incredibly easy to work with and have just got on with doing what’s required to move us forward with the minimum of input required from us, allowing us to get on with the day job and dealing with the enquiries!.
We’d highly recommend Elevation1618, they don’t talk in jargon and make everything easy to understand whilst focusing on the important things, which is driving enquiries for us that help our business grow.”
Darrel Smallman – MDG Architects
Page 1 rankings for key terms like ‘birmingham architects’ and ‘residential architects birmingham’
Lucrative enquiries generated through increased exposure
Featured on high-quality, industry websites
When we started work with MDG Architects they had very little visibility in search and a site which was not targeted towards the things they’re clients were searching for.
They also had a website which looked nice but did not have the key structural elements required to compete in the search results.
The site was short on content in some areas and needed more information adding, as well as being heavy with the wrong kind of content in other areas!
They were also behind competitors in terms of how many websites that were linked from, consequently with less trust from Google as a result.
As always, our process started with researching how MDG’s clients were searching for them and mapping that on to the website.
We also combined this with a technical audit of the website to uncover and gremlins under the hood that needed addressing.
With that information, we were able to make a content plan to add more text to key pages on the site, as well as removing pages from the News section which were low quality and holding the site back.
Alongside this we started the link building process, researching competitors and getting MDG featured in places which would carry more trust with Google and allow them to progress in the search results.
We’ve seen some huge improvements since we started work with MDG, both for headline phrases and longtail terms.
You can see some examples below, though there is a wide range of further improvements:
architects birmingham – #67 to #9
birmingham architects – #36 to #4
residential architects birmingham – Not in top 100 to #5
commercial architects – Not in top 100 to #33
best architects birmingham – #60 to #19
architects jewellery quarter birmingham – #15 to #5
house extension architect birmingham – Not in top 100 to #24
top retail architects – #90 to #24
architects in stratford on avon – #53 to #27
architect firms in birmingham- #93 to #14
Even more positively, MDG have reported enquiries coming through Google that could lead to large contracts with high value that will deliver a huge return on investment from the marketing work.
Whilst we love talking about ranking and traffic improvements because of the tangible progress they show, the main goal of our work is to drive business growth, and it’s clear that is happening for MDG even in the short time we’ve been working with them.
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