MDG architects is an RIBA registered architect focusing on commercial and residential projects in the Midlands that contribute positively to their surrounding environment.
When we started work with MDG Architects they had very little visibility in search and a site which was not targeted towards the things they’re clients were searching for.
They also had a website which looked nice but did not have the key structural elements required to compete in the search results.
The site was short on content in some areas and needed more information adding, as well as being heavy with the wrong kind of content in other areas!
They were also behind competitors in terms of how many websites that were linked from, consequently with less trust from Google as a result.
What We Did
As always, our process started with researching how MDG’s clients were searching for them and mapping that on to the website.
We also combined this with a technical audit of the website to uncover and gremlins under the hood that needed addressing.
With that information, we were able to make a content plan to add more text to key pages on the site, as well as removing pages from the News section which were low quality and holding the site back.
Alongside this we started the link building process, researching competitors and getting MDG featured in places which would carry more trust with Google and allow them to progress in the search results.
We’ve seen some huge improvements since we started work with MDG, both for headline phrases and longtail terms.
You can see some examples below, though there is a wide range of further improvements:
architects birmingham – #67 to #9
birmingham architects – #36 to #4
residential architects birmingham – Not in top 100 to #5
commercial architects – Not in top 100 to #33
best architects birmingham – #60 to #19
architects jewellery quarter birmingham – #15 to #5
house extension architect birmingham – Not in top 100 to #24
top retail architects – #90 to #24
architects in stratford on avon – #53 to #27
architect firms in birmingham- #93 to #14
Even more positively, MDG have reported enquiries coming through Google that could lead to large contracts with high value that will deliver a huge return on investment from the marketing work.
Whilst we love talking about ranking and traffic improvements because of the tangible progress they show, the main goal of our work is to drive business growth, and it’s clear that is happening for MDG even in the short time we’ve been working with them.